Sky1 is going places.

Stuart Murphy’s influence is shining through and some quality shows getting commissioned.

Our campaign for League of Their Own, the new comedy sports panel show has just hit the streets.

It’s a lot of fun launching good stuff.

As you may know, we have been working with our friends in Mali for a while now. We’ve held a few fundraising events to collect money to help pay for everything from school books to an entire new classroom for the children in Kola. As part of our ongoing commitment to the school and ADCE, members of the Brothers and Sisters clan have been heading out to Bamako to provide some hands on help. Andy, Olly, Kevin and Tracy went last summer and so we put together a little film of their experience, so that we could all see how the work was coming on. Have a look at what we’ve been up to!

There have been quite a few firsts at B&S recently. Brights and Stripes, Lost Reduced and now Sky 3D.
As you probably heard, last weekend Sky made television history by becoming the first in the world to broadcast a live football match in 3D. A selection of fans were treated to Man Utd’s win over Arsenal in nine top secret pubs scattered around the UK.

We were very excited to be asked to promote this world exclusive. Below is the ad that appeared in press.

If December be the month we sew, then January be the month we harvest! It’s been a busy week here and first up we need to shout about the greatness of The Reduced Shakespeare Company. A while back, Sky asked us to promote the sixth and final season of Lost. So, we retreated, had a think and came up with the idea of approaching the Reduced Shakespeare Company and asking them if they’d be up for doing the impossible – condensing over 100 episodes of the world’s most elaborate TV show into 10 minutes. Impossible? Perhaps, but only if one underestimates the genius of the writing team behind RSC. In due course, they came back to us with a script, and behold! - the impossible became possible.

A select audience of ticket winners assembled on a cold January evening to witness Lost Reduced.  The results were hilariously brilliant.  But, judge for yourselves – you can watch the full video right here.

We’ve been keeping a few things under our (rather excessively large) hat for a while now, but finally we can let one out! Over the last few months we’ve been working with a children’s clothing brand called Brights and Stripes to develop the world’s first interactive clothing for kids.  The T-shirts from their ‘Rainbow‘ range now come to life when a kid stands in front of their webcam on the Brights and Stripes website! Yep. We’re all pretty chuffed with that.

Our clever web geniuses used unique augmented reality technology to develop and produce ‘The Rainbow Story’. All you do is put on the Magic Tee, log on to the Brights and Stripes site, turn on your webcam and watch the animated 3D story come out of the T-shirt. Still flummoxed? Check out the explain-all video.

You can read the full press release here

2010 is the landmark 20th year of the Simpsons, not only is the programme celebrating its ripe old age it is also moving with the times and is now transmitted in HD. So, we were asked by Sky1 to promote the new HD series that is exclusive to the channel.

Months in advance we designed a number of illustrations which involved hero characters interacting with the Sky1 logo and these were submitted to Fox to be re-drawn by Matt Groening’s animation team!

We wanted to connect emotionally with our audience by reminding them that they have grown up with the Simpsons; it is a programme that never seems to wear out. They lighten up the issues of modern life and always make people laugh. And it is even more exciting that the new series brought to you by Sky1 is in HD, as now you can see them better than ever before.

Have a look at the ads below - we’re pretty happy with them!

Tis the season to send lots of viral christmas cards.

We had a go at making our own. Check it out!

Have yourselves a very happy christmas and a lovely start to the new DECADE.

Over the last month we’ve been busy with a very special film for a very special cause.

Arsenal FC’s Charity of the Season is Great Ormond Street Hospital Children’s Charity and as such, Arsenal players, directors and staff will be donating a day’s wages to help raise funds for the cause, as well as dedicating it’s upcoming clash with Chelsea to the charity.

As a way to mark the occasion and encourage donations, we produced a short film. We convinced some of Arsenal’s star players to ditch the pitch for a day, don furry animal mascot costumes and appear in a video campaign for the charity. Even Arsene Wenger manages a star appearance!

The film was written, produced and directed in-house and we’re extremely happy to have been able to give our time to this very worthwhile cause.
Take a look at it now and donate a little contribution of your own at www.beagoonerbeagiver.org.

Our ranks have swelled just a little bit more in the last week…

It is with great pleasure that we welcome Phil Teer to our family as Strategy Director. After many years at St Luke’s where he lived through the dramatic rise of one of the most mould-breaking agencies ever to live and breathe in this city, Phil left earlier this year to pursue his own projects. After a brief courtship, Phil arrives in Great Pulteney St ready to create another forward-thinking creative agency story with Brothers and Sisters…hoorah!

Our creative director, Steve Shannon, has just run a half marathon in aid of our friends in Mali. However, this was no ordinary marathon… Oh no… Steve ran the whole 13.1 miles in Dehli, India. He battled a mean 30 degree heat and the odd bollywood star to complete the run in great time. Get in! Mention must also be made of the most epic effort that went into getting Steve dressed for the big day… The Shannon was supposed to run in a specially made, custom designed running outfit that stylist friend Minty had made for him. Unfortunately the postal strike meant that come the day of departure Steve was still without kit! Despite gallant efforts to rush the outfit down the M40 from Warwick (this time thwarted by a horrendous pile up) he admitted defeat and boarded the plane without it. So, a bit of fuss needs to be made of the wonderful local designer in Dehli Diwas who, on hearing of Steve’s plight, whipped out her sewing machine and knocked up a new running top in less than 24 hours. You can see the fruits of her labour below. Pretty fetching we think!

Anyhow… If you are reading this and still want to donate money to Steve’s fund – you can! Just click here to donate. So far, a whopping £2000 has been raised, which is enough to buy a whole library for our school in Mali.