It’s been a while since we blogged an update, so we thought we’d share one of our newer campaigns with you. We were asked to build a campaign around the launch of adidas’ 2009 Ashes and Lions shirts. We had to come up with a idea that would work well across both events and appeal to fans of either sport. The result was a selection of outdoor, match day and retail media, as well as a microsite that sat on adidas.com.
Below is a small taster of the whole campaign. Check out the website and use your webcam to try on the shirt for size!