We’ve been keeping a few things under our (rather excessively large) hat for a while now, but finally we can let one out! Over the last few months we’ve been working with a children’s clothing brand called Brights and Stripes to develop the world’s first interactive clothing for kids. The T-shirts from their ‘Rainbow‘ range now come to life when a kid stands in front of their webcam on the Brights and Stripes website! Yep. We’re all pretty chuffed with that.
Our clever web geniuses used unique augmented reality technology to develop and produce ‘The Rainbow Story’. All you do is put on the Magic Tee, log on to the Brights and Stripes site, turn on your webcam and watch the animated 3D story come out of the T-shirt. Still flummoxed? Check out the explain-all video.
You can read the full press release here
2010 is the landmark 20th year of the Simpsons, not only is the programme celebrating its ripe old age it is also moving with the times and is now transmitted in HD. So, we were asked by Sky1 to promote the new HD series that is exclusive to the channel.
Months in advance we designed a number of illustrations which involved hero characters interacting with the Sky1 logo and these were submitted to Fox to be re-drawn by Matt Groening’s animation team!
We wanted to connect emotionally with our audience by reminding them that they have grown up with the Simpsons; it is a programme that never seems to wear out. They lighten up the issues of modern life and always make people laugh. And it is even more exciting that the new series brought to you by Sky1 is in HD, as now you can see them better than ever before.
Have a look at the ads below – we’re pretty happy with them!