The cleaver people at IDEO have created this nice video which imagines ways in which books could evolve and with gadgets like Kindle and the iPad as starting points, the future of pixel based reading looks interesting. What makes this really fascinating is the implications it could have for advertising. Imagine a transmedia campaign which runs on one device. Like a Sports ad which contains text, video, gaming and loads of links running on a mobile device.
Could be a game changer.
However none of the products in the video are real, yet.
Here at B&S HQ we are pretty excited as we’ve just launched a campaign for Sky, celebrating their brand spanking new 3D TV channel. Another first for Sky, so now you are able to watch 3D TV in your own living room, with your Sky+HD box of course. The campaign features stunning TV, print, online and digital outdoor and celebrates the exaggerated reactions of people when they watch 3D. The TV element of the campaign is a Sibling Production and is directed by our very own Sam Washington.
Have a look at the teaser trailer that aired last weekend.
The internet is an incredible tool and really has made the world a smaller place, but still in its infancy. That said there is now a generation of people who do not know a time before the internet and have arguably lived their whole lives online.
We are now used to sharing our our thoughts and experiences with the online community from photos to wedding announcements and party invitations through blogs, social networks, tweets and emails. But it all leaves a trail and now you (as well as others) can view your online presence using a free people search tool that looks into nearly every corner of the web in real time. This does undoubtedly raise a few questions. Is it ethical? Is it fair? Is it legal? Well the answer to that is yes. Yes, because it will only find information that you have shared, people are sloppy with their personal information and online security.
I think it’s time to tighten up. And if you don’t like all that info floating about cyberspace, well then, there’s an app for that too.
Misty Waters the beautifully buxom burlesque alter ego of our dear Lu Howlett will be treading the boards again this weekend after a long (shoulder) break. Her performance will be part of the Burlesque After Dark show at the Greenwich Comedy Festival on Saturday 11th September at 10:40pm.
We have a new sister joining our ranks on the good ship Brothers and Sisters. She goes by the name of Helen Robertson and will be joining the digital team under the guidance of the digital daddy Mr Kevin Brown.
3 interesting fact that you don’t know but really wanna:
She lived in Hong Kong for 11 years, until the age of 15.
Hidden by the gypsy tattoo on her arm is a very badly done tattoo of a deer that she named Daniel. She plans to get this redone at some point. There is no significance of the name Daniel.
She once spent a night out in Boston with Stefan Sagmeister which ended in himself, a friend and her sitting on his hotel room floor drinking out of the minibar.
We like summer and we like parties so we decided to celebrate the summer by throwing a party. Unfortunately, the weather threw a hissy fit and the sun stormed off in a huff leaving us to contend with the unrelenting downpour of that particular summers day. However, someone had the foresight to organise our little bash indoors, which would take the form of a “surreal” and “alternative” good old game of bingo.
There where some ace prizes ranging from an inflatable sumo suit to a salad spinner and pretty much every one went home with something.
Halfway through the proceedings, Kev hosted a little quiz with embarrassing facts about all good folk that work here. There where some very surprising secrets divulged that night, including the fact that someone here was once shot. With a gun. And everything.
Kirsten “The Feeder” Rutherford belongs to a group called the Kindness Offensive who are a charity that commit random acts of kindness. Refusing donations from individuals whilst instead getting stuff from corporations for anyone in the need of a little lift.
In the past they have delivered 25 tonnes of groceries to refugees and people on the poverty line in London and one Christmas they gave away 35 tonnes of pressies to sick kids in London hospitals as well as distributing them to everyday folk by knocking on people’s doors.
What a bunch of good eggs, Im sure you’ll agree.
So here’s the thing, the White Stuff clothing is giving away a silver Routemaster bus to a registered charity and Kirsten wants to try to win the bus with a petition. Have a look on their website and if you like the cut of their jib then sign the petion and keep your fingers crossed.