Ok, so hopefully this will (not) be the last Streetmuseum update for a while. As the year draws to a close and people reflect on what has passed, the boys and girls over at the Creative Review blog have produced a round up of the years ten most read stories on their blog, and squeezing in at number ten is the Streetmuseum app. Yay.
Don’t forget that it’s available for Android too.
Our buddies over at Coca Cola received our advent calendar viral and loved it so much they commissioned us to remake it for them, which is quite flattering. As if we weren’t flattered enough the very charming Jonathan Mildenhall had these words to say about it:
‘At this time of year I see loads of great, unbridled creativity as agencies and creative folk go to town to say Happy Christmas. I loved the Brothers and Sisters viral. If you know the agency, you know it’s bang on their brand values of creativity and fun. Two values my group try to stay true to each and every day. Their work has put a smile on the faces of many folk here at Coke’
Jonathan Mildenhall
VP Global Advertising Strategy and Content Excellence, Coca Cola
Have a play with the coke version and see who pops up.
Yep, more Streetmuseum news and the great news is that it’s won New Media Age’s campaign of the year. Yep that’s right, campaign of the year. The success of the app has been absolutely phenomenal with over 200,000 downloads on iPhone so far and tripling footfall to the Museum of London as well. Its now available on android too, so hopefully we can build on the apps success now that it is available for more smartphone users to enjoy.
Here is what Daniel Bonner, chief creative officer, AKQA had to say about Streetmuseum when reviewing it:
“When considering reinvigoration, few things are going to compete with a good bit of time travel. July’s Ad Watch winner, The Museum of London’s beautifully simple You Are Here campaign, and specifically the StreetMuseum iPhone app, is full to the brim with 200 or so landmark pictorial wormholes into London’s past.
Merging the magnificent photographic archives with location-based information, the app offers the audience a life-sized museum experience in the real world that was once only available in hallways and corridors with no geographical or modern-day context or relevance.
Taking history onto the streets of London and offering a further dimension with a new way to see is a true redefinition of a tired educational format. Inspiring revenue and commerce by making what would have been previously undiscovered images available to buy online or at the Museum itself rounds off this little campaign nicely.”
Yep its that time of year again and we had a ball of a time. The indispensable Lu “Mary’s Little Lamb” Howlett did a sterling job organising our festive bash which would take the form of a young farmers disco. Yanni of Yanni’s meat wagon fame provided our stomach lining for the evening and our beloved Kirsten made some farmyard cup cakes.
There where some farm themed games too, all of which descended into madness. The piñata brought out the mob mentality pretty quickly. A ferocious wave of destruction was beset upon the poor piñata animals. Then there was the dizzy pin the tail on the piggy followed by a cow milking race that ended in a beer spraying race. Nice. Everybody made a sterling effort with their costumes which added greatly to the atmosphere. On the music side of things Jeremy and the Rejection played an amazing bluegrass set then DJ Roxanne Roll got us on the dance tip. Here are just a few of the photos from the evening for your eyes to endure.
Amnesty International’s collaboration with creative do-gooders Lisa and Kirsten™ was mention in the ‘Behind the idea’ section of todays metro, giving much needed publicity on the plight of Troy Davis. If you didn’t see it don’t worry as we have it here.
Please sign the petition here
Streetmuseum has been mentioned today in thenextweb.com’s artical titled ‘Augmented Reality Marketing In 2010 And Beyond’. The Article talks about how the ‘explosion in smartphone sales has challenged the imaginations of creatives to come up with marketing ideas tailored for the mobile space.’ Interesting read highlighting some great apps, including ours. Also a new section in the app store called ‘rewind 2010′ which has highlights of the years best apps, the pic on the city guides section tab is Streetmuseum. Which you can see below on my smashed up iPhone.
Hipster coffee table has gone all dark side on us this month with B. East. This “beast from the east” is sleazy and nasty and full of low res photography, Indian erotic cartoons, Russian seaminess and east end cross-dressers. Not for granny. Or children. It looks a bit odd beside the xmas tree in reception.
Also in is KnockBack, a freebie from some women in London. It’s sort of fun feminism – motto We Grease to Sleaze – and very funny. Granny still won’t like it though, too many snatch references.
Enjoy.
Flipping through todays Campaign magazine it was nice to see that our press ads for Sky 1′s A League of Their own broke in at number 7. So a pat on the back to Tom and Olly for that one. And the gift that keeps on giving, The Museum of London’s Streetmuseum, which scraped in at number 10 (seriously only number 10?) So hats of to girly duo Lisa and Kirsten™
(Click to zoom)
But what was he doing here I here you ask? Well you can read the story over at this fact peddler websight.
