Our new campaign for Sky went live last Saturday and she’s a beauty. It centers around the Better Effect”, the way people feel after experiencing a believe in better moment. And just so you know: The Better Effect is the psychological and physical benefit of experiencing better service, product, content, etc. It’s the smile of satisfaction when you find a great movie to watch on Anytime+ or the buzz of excitement when you programme your telly to record from the bus. It’s the little skip you make on your way home knowing you have a great nights viewing ahead of you. Sky customers experience this, non-customers don’t.
This is another Sibling Production, written by Olly Cortney, directed Sam Washington and produced by Pat and Tracy, the only thing we didn’t do was the razzel-dazzle animation for which we can thank Neon.
Here is the first instalment, keep your eyes peeled the next few.
As the blog writer I usually steer clear of writing about myself or any activities that I’m involved in. I quite like the idea that the blog has consciousness, that big brother is watching you (us). I really enjoy writing about what people do in their spare time, all the different creative projects that inspire and define us outside of the workplace. This stuff is just as important as the work we produce as an agency as it is often the playing ground in which ideas are formed. Recently, I have been very privileged to have been involved in a great photographic project that has spanned the past three or so years.
Tim Andrews was 54 when he was diagnosed with Parkinson’s Disease and as you can imagine it has been a very difficult journey for him and his family. Through this adversity though, Tim has remained an incredibly positive, passionate and inspirational person who has used his time in a way which most people probably would not. He has started down a path of being photographed by different people through the period of his life when, in his own words, he “just happens to have” this degenerative illness. The project was born out of answering a photographer’s advert for a model and has snowballed from there resulting in 129 photographs. Tim has been photographed by top photographers including such luminaries as Rankin, Jillian Edelstein, Karen Knorr, Steve Bloom, Danielle Tunstall, Mike McCartney and Harry Borden and myself, of course.
The really exiting news though is that the project has had its debut show at the Lightbox gallery in Woking, opening last Wednesday and will be showing until the end of the month. If you’re in that neck of the woods, I would highly recommend going to see it as it is a touching and personal insight into Tim’s life. He has also started a blog where he talks about the work and how it all came about and has created a just giving page for donations to Parkinson’s UK.
Bacon and Facon™ butties for breakfast this morning, two choices of sauce, lots of tea and coffee and a thick hangover. Most of us are still feeling the effects of last night’s festivities, our fashionably late Christmas party. It was a rather splendid affair where the wine flowed like the Nile and cocktails seemed endless. The entertainment for the evening was a blinding little band called Morning Parade who are making some serious waves right now. Digital daddy, Kevin Terry Brown thinks they are going to be the next Coldplay or something.
Our creative superstar, all-round dude and film director Sam “Spielberg” Washington has put blood, sweat and tears into a short film he has been working on in between live jobs. (He drinks a lot of coffee.) But the exciting news is that the film, Lab Rats, has had a successful first festival entry. Not only did it make the Official Selection for the San Luis Obispo short film programme, but it was also selected to screen on opening night.. Quite an accolade.
Lab Rats, directed by Sam Washington, was produced by American production company Outland Pictures in association with Brothers and Sisters and co-produced by the fabulous Miss Tracy Mcassey. The 30-minute short film tells the story of Zac, a desperately single and desperately penniless student who signs up for a bizarre psychological experiment for cash, where he meets the love of his life… Or does he?
