Ahoy there intrepid blog followers. I know it has been quiet on the posting side of things recently but that is because we have been beavering away on some incredible work to razzle dazzle you. First up is, as you can guess from the title, a positively gargantuan ad for Sky Sports and Sky’s latest product Sky Go. Which as the name suggests lets you watch Sky on the go. Technology nowadays eh?
This bigger-than-big ad completely wraps around the IMAX and really is a sight to behold.

If you didn’t make it to last weeks Wham Bam then you missed a treat. It was full of funny insights into peoples lives, opinions and mental states, especially as this time round we posed the question; “what would your perfect day look like?” And to be honest there where a few strange ones.
On this occasion we relocated to the basement of The Sun And 13, a great venue which is slightly reminiscent of an old Parisienne absinthe bar, or maybe that’s just me. Don’t fret if you didn’t make it because, as ever, we will be releasing it as a podcast in the not too distant future, so keep your eyes pealed.
In the meantime please enjoy this stunning picture of Aaron Gallagher’s head, don’t say we never spoil you.

According to Rachel Botsman, author of Collaborative Consumption, we are waking up from an “enormous hangover of excess and waste and starting to reinvent the meaning of more. In so many parts of our lives, we are crossing the chasm from passive consumers to active participants once again.” She argues that it is a powerful cultural and economic force that is re-inventing not just what we consume but how we consume.
Social networks and real-time technologies are allowing us to trade, barter and swap like the good old days. The growth in peer-to-peer commerce and social networks shows that there is renewed belief in the importance of community and that our ability to share has increased our willingness to share. The world is now a global village and technology is ironically allowing us to build trustful relationships with complete strangers and subsequently the way we trade is being reinvented and reinvigorated into much more dynamic and accessible forms.

This is an example of a much larger trend of digital socialism, not socialism in the classic sense but, according to Kevin Kelly, a ‘new brand of socialism that currently operates in the realm of culture and economics, rather than government.’ This new socialism is borderless as there are no boundary limitations to the internet and it’s creating a greater sense of individual autonomy. These meritocracies are only concerned with peer-to-peer production which results in a wealth of free goods and services or payed for goods and services without the middleman. Products are becomig ubiquitous and services are on tap.

If the future of consumption is about being social, about sharing and being collaborative what will that mean for marketing? What will advertisings role be within these cloud based services? This is a new big trend that we will follow and offer opinions on as and when we find the answers. Only time will tell what impact crowds will truly have on how we consume and what role we will play.

We’re almost there with our Wham Bam party plans. More speakers to be listed shortly (there’s a limited amount of space, you see).

Adrian McKinder – writer, performer, producer and voice-over artist. Also the Executive Producer for the Paramount podcast series, Utter Shambles.

Aaron Gallagher – Worked in the media industry for 8 years and is now known as the only diary secretary in Westminster with a ginger beard. He tried stand up in the early naughties and is back in action for Wham Bam.

Will Flack – our resident Brothers and Sisters speaker and creative.

We are in a different location this time, The Sun and 13 Cantons, our home away from homes. Down in the basement is where you will find us.

Lu “The Howler” Howlett has called some new work in from our friends at Agency D. So for the next few weeks we will be exhibiting some ace photography by Marco Walker. Beautiful stuff.