Today is a great day for gluttony because it was the latest instalment of our family ‘Pot Luck Lunch.’ You can tell you work in an ad agency when four people bring sushi to the table. We saw the usual mix of home made treats and shop-bought goodies, highlights included Laura’s spaghetti pie and Helen ‘H Bomb’ Robertson’s chocolate fudge cake. Yum.
Phoebe made nachos which where devoured instantly, but we where all really awaiting the arrival of Will and Aaron’s bucket of KFC. Many minutes passed and people where beginning to get antsy, thinking that this great tradition may be broken today. Indeed it may have been if it wasn’t for our creative placement team Mike and James coming to the rescue armed with chicken and chips from our local dodgy poultry shop. Good work lads, we salute you.
Ahoy there, here’s a little instalment of nice work we’ve been producing for Sky Sports. This campaign is about celebrating the beauty of sport and the best way to see it is in HD. We wanted to transport the viewer into the moment and make them feel like they were the thick of the action.
There are other beauties in the series out there in the real world so keep your eyes peeled.
Click the image to enlarge and enjoy.
It’s official. In a recent post on the Creative Review blog Federico Gaggio and Patrick Burgoyne have been talking about interesting ways brands and advertisers had been using the power of digital and social media. Our beloved Streetmuseum has been highlighted in the article as an example of how the real world can be enhanced with added content and how through using the power of digital and social media “we can establish deeper and more meaningful relationships with our audience.” Because today people have the choice and power to ignore brands, but by making stuff that is interesting people will want to interact with brands rather than try to avoid them. Quite simply, people are more likely to talk about what they’ve done than talk about what they’ve seen.
“I hear and I forget. I see and I remember. I do and I understand.”
Pure coincidence or hot new fashion tred? We’ll let you decide.
Street Tag has been available for two weeks, and has already racked up over 25, 000 downloads. Boom. But the really surprising revelation has been the app’s international appeal. Images in Russia, Qatar, New Zealand, Saudia Arabia, Columbia, Alaska, the southern most tip of Chile and Hawaii have appeared on our tag map. Graffiti kids the world over, we salute you.
Download it here and get tagging.
Great news boys and girls. Streetmuseum Londinium is Apple’s app of the week this week. A mighty accolade I’m sure you’ll agree. It’s available on iPhone and iPad and is absolutely free, so if you’re curious to see what our capital looked like 2000 years ago get downloading.
I was sent a link to this great narrative and storytelling experiment taking inspiration from the exquisite corpse school of composition. As stated on the IDEO labs site: “In traditional storytelling, we rely on words to conjure images in our minds. But what happens when we’re provided with visuals that represent each of the story’s words, but not its larger context? And what if the story itself is collaborative and nonlinear—and the images that represent it keep changing?” The story was written by 150 volunteers who submitted twitter length sentences that created this stream of consciousness. The words where then linked to the most current flikr images that contain that word in its meta data. So when the video plays and each word is spoken an entirely different and seemingly unrelated image pops up. What it essentially becomes is a user generated and user specific piece of narrative that creates multiple perspectives on a single topic . This experiment highlights an interesting potential in non-linear crowd-sourced narratives, the potential for new and more engaging stories that have richer and deeper meanings due to the vested interest we would have in the story. It would be really interesting to see how this technique could be applied on a larger scale and if it had he potential to be utilised by brands.
The nice people over at Creative Review have had a little play with our new app and have written a few things about it.
Go and have a gander.
Or any colour for that matter, because today sees the launch of our latest project, Street Tag – an augmented reality graffiti app we made for Channel 4. So if you’re feeling like tagging your office, home, neighbour’s cat or even the local cop shop, now you can without incurring the wrath of your local constabulary. Which is nice. And if you’re happy with your creation, you can geo-tag it for other people to enjoy via Google Maps or to post it to MyFace. Get downloading, it’s free.