Last week Creative Drector Andy and creative duo Will and Aaron ran a day with D&AD out at Royal Holloway University. The plan was to bring together teams from 8 inner city further education colleges in London and inspire them about the creative industries. After being set an advertising brief the students had to present their ideas in an auditorium, X-factor style. Minus the crying and Simon Cowell style winks.
The guys were blown away by their creativity and untapped potential, so much so that Andy has offered 4 of the teenagers work experience with us at Brothers and Sisters. Good times. 2 of the students are from a scheme called Generating Genius which is a great charity that takes talented kids from the most difficult backgrounds and mentors them.
We are really looking forward to getting these guys in and giving them a taste of agency life. So keep your eyes peeled for any further developments.
Greetings friends. We have a new spot out for Sky which is an extension of our Better Effect campaign. This new series of ads will concentrate on all the cool, new offers Sky have available for their customers. So keep your eyes peeled, as you’ll probably want in on the action.
We’ve produced a new app in conjunction with our friends at OscarMike (with whom we shared an office with in the now demolished Carlisle Street building – R.I.P) If you like cats, self help and art, then this is the app for you. And at only 69 English pence, it won’t break the bank either. Pop over to the app store for more of this feline gubbins.
We now have more innovation accolades, thanks to the Promax Awards the other night. Street Tag scooped up gold for the ‘best use of digital media’ category and bronze for ‘best game or app’. It was nudged into third place by our Streetmuseum Londinium app – damn ourselves – which claimed silver in the same category. You can download these beauties.
Hotshot photographer George Logan, who shot our Sky Go campaign, also works with the Born Free foundation. It’s an amazing charity that saves animals who have been held captive and returns them to their natural habitat.
On a recent trip, he and the team managed to rescue a lion who had been held captive all its life. They are now taking care of him at a wildlife centre in Ethiopia. A great effort. For a closer look, take a peek at their website.
Yes ladies and gents we are very pleased to announce that we have just recently scooped up the Cafedirect account following a five?way pitch. Cafédirect is the UK’s first and largest 100% Fairtrade drinks brand and provide an important link between the grower and consumer communities. The business works with over 39 grower organisations across 13 developing countries, encompassing over quarter of a million farmers and directly improving the lives of more than 1.6 million people around the world.
Have a gander at this week’s Campaign magazine for some more details.
The other week Campaign Magazine invited Andy to a dinner and discussion on how digital technology is presenting a new creative frontier in outdoor advertising. The guests included other ‘top creative directors’ who all discussed the possibilities of an outdoor renaissance. The dinner coincided with Clear Channel’s launch of its new LD6 (London digital six-sheet) poster sites, which will roll out across 100 sites in london.
Last night a few of us bundled over to York Hall to catch a show by legendary Malian musicians Amadou and Mariam. It was a gig with a twist as the show was played in pitch black with a dramatic and illuminated climactic last song. Both Amadou and Miariam have been blind since childhood and so wanted the gig to be more of a sensory experience. Different smells were piped into the audience along with the sounds of Bamako city to further enhance the experience. You even got a Charter Of Participation, which included the missive: No open-toed shoes. Of course.