The good folk over at theappside.com have done a round-up of the ‘Best of British apps’ ahead of the Mobile World Congress show in Barcelona.
The report talks about the explosion of the mobile apps industry since the launch of Apple’s App Store in 2008 and lists the top 50 best British apps. Lowe and behold our fantabulous Dickens: Dark London has made an appearance. Pop over to their site and have a gander at their deck.
More musing from the mind of Mr Cameron Mitchell.
Last week The Sun ran this brilliant article… www.thesun.co.uk/sol/homepage/news/4148390/Loos-of-the-future-will-analyse-our-poo.html
…about loos of the future.
Apparently within 15 years toilets will have the ability to analyse our poo. Or according to “parrotface” in the comments section of the article, they will ANAL-yse our poo. Yes, that’s right, these futuristic toilets will become BOG standard (thanks to “crackedactor” for that one).
As disgusting as this sounds, it actually makes complete sense in a turd world country (Nice work, “smith54”).
Once you sit down and LOG on (thanks “roguepixel”), you do your business, and then some kind of Com-poo-ter (courtesy, “exacta”) will filter the contents to make sure there is no sign of sickness.
Well, I thought, as I pondered the article in an ironic location befitting The Sun, surely this is quite exciting for advertising agencies? Okay, maybe not exciting, but relevant.
In the same way that we’ve been told fridges will start ordering our groceries, toilets can start to tell us not only what is wrong with us, but order us up what we are lacking. (vitamins, juices, pharmaceutical offers, BOGOF (that one’s mine) on toilet tissue, online poker “oooh almost a royal flush!”).
It might not be the most glamorous END (I’ll stop now) of the advertising market, but it could certainly be one of the most effective advertising strategies to happen in a long time. Just imagine the case study video.
Jon Bancroft is a digital pimp, not in the literal sense, that would be naughty. We mean in the design sense. Our man with the Mac skills has put in a lot of hard graft, getting our new website looking good and working even better. You can enjoy Jon guest editing the new corkboard if you return to the main site.
It now works on all platforms so you can look at it on your iPhone, iPad or even Internet Explorer. If you’re here then you can see it. So we’ll stop talking. Just tell your friends. Ta.
We have a couple of new spots for Sky on your telly box right now. First up is the latest in the exclusive offers series, which promotes the rather great Disneyland Paris offer. The second is a sweet Audio Description spot letting Sky’s visually impaired customers know about the service available to them. They are yonder.
From the mouth of new-boy creative director fella, Cameron Mitchell:
“On Friday, my fellow Brothers & Sisters all sat around eating Nandos and watching a feature documentary called presspauseplay. If you haven’t seen it, see it. It’s on Vimeo. And it’s free.
And the fact that it’s on Vimeo and it’s free is kind of the theme for the whole thing – the democratization of the creative industries.
I won’t go into it.
But I will quickly mention a bit at the end by Moby; he thinks we will all look back on this period right now fondly. But also slightly embarrassed. In the same way we look at the first mobile phones and say, “oh, you were so big and clunky. And you didn’t really work. But we loved you all the same”.
I agree with him.
But from an advertising and communications point of view, I think it’s more akin to puberty.
Puberty is a very awkward time in all our lives.
We become very unsure of ourselves as our bodies begin to change.
We experiment with clothes and hairstyles and words and drugs.
We make lots of mistakes.
But it’s important that we go through it not feeling that we are doing something wrong (and who really knows what is right).
Us lot in the communication business will look back and be embarrassed about a lot of the stuff we have done. I’m not going to mention any specific examples because I wouldn’t like anyone to remind me of my own pimply teenage face.
But having survived puberty once (just), it’s reassuring to know that some of those “mistakes” were important to make because they become the making of us.
As long as we learn from those mistakes.
But that’s a whole other post.”
We’re super excited at the launch of our new F1 launch work for Sky. Conceived with Sky Creative Director Barry Skolnick and top director Ivan Bird, this five-minute epic is a real thing of beauty. Watch out for the three and five-minute versions on TV and online from 17th Februrary.
Ladies and gentlemen please welcome the latest edition to team B&S Cameron Mitchell and Elliot Harris. The boys have come from DKLW and will be working across all our clients and pitches.
Here is a picture of the boys in what appears to be a lift.
Cam’s 3 facts
Elliot’s 3 facts.
…To Charles Dickens who would’ve been 200 years young on Tuesday. Canadian TV channel CBC did a spot to celebrate the author’s birthday which happened to mention our app, nice touch. Click here to view.
Two pieces of great news to deliver today. First up Dickens: Dark London has been voted one of the apps of the week in Shortlist magazine, which is tres bon. The other bit of good news is that after the initial cloak and daggers teaser campaign we can now officially say that we have scooped the Resident Evil account with Capcom. Good times all round.
Happy Friday everyone.
