From the mouth of new-boy creative director fella, Cameron Mitchell:
“On Friday, my fellow Brothers & Sisters all sat around eating Nandos and watching a feature documentary called presspauseplay. If you haven’t seen it, see it. It’s on Vimeo. And it’s free.
And the fact that it’s on Vimeo and it’s free is kind of the theme for the whole thing – the democratization of the creative industries.
I won’t go into it.
But I will quickly mention a bit at the end by Moby; he thinks we will all look back on this period right now fondly. But also slightly embarrassed. In the same way we look at the first mobile phones and say, “oh, you were so big and clunky. And you didn’t really work. But we loved you all the same”.
I agree with him.
But from an advertising and communications point of view, I think it’s more akin to puberty.
Puberty is a very awkward time in all our lives.
We become very unsure of ourselves as our bodies begin to change.
We experiment with clothes and hairstyles and words and drugs.
We make lots of mistakes.
But it’s important that we go through it not feeling that we are doing something wrong (and who really knows what is right).
Us lot in the communication business will look back and be embarrassed about a lot of the stuff we have done. I’m not going to mention any specific examples because I wouldn’t like anyone to remind me of my own pimply teenage face.
But having survived puberty once (just), it’s reassuring to know that some of those “mistakes” were important to make because they become the making of us.
As long as we learn from those mistakes.
But that’s a whole other post.”