Our very own cork board sibling Phil teer writes:
Now I get zeebox. At first I couldn’t fathom why Sky would buy a business which is effectively an app that allows you to chat with your mates while watching TV. Surely you could already do that with Twitter? I’d missed the point. Chat is a by-product. The real power of zeebox is that it allows you to see what your mates are watching and so to make up your mind about what you want to watch. We tend to watch what others are watching. We follow the recommendations of critics, ads, viewing figures or what everyone is talking about because we don’t want to miss out on what our friends are doing. Zeebox cuts out the middleman. And this is valuable because telly viewing is about to get even more fragmented as connected TV’s roll out and give us YouTube, iPlayer, Now TV and all the rest on our main set.
Anything that helps us choose what to watch will be useful and valuable. Frictionless sharing works in the same way – you read a newspaper article online and your Facebook friends are alerted. Since introducing this feature, the Guardian has seen Facebook overtake Google as the biggest driver of traffic to its site. This is the wisdom of crowds made personal: the wisdom of your crowd.
Meanwhile, the zeebox ad has divided opinion in the Agency. Well, when I say “divided opinion” I mean it has been publicly trashed by Cam: “In the tags on YouTube they forgot to put “POORLY DEVISED” “BADLY EXECUTED” and ”TOTALLY SHIT”.”