So, some splendid drinks-based news to end the week. We’ve just begun working with Bacardi in the UK. Lovely.

We won the business without a pitch and have been given the enviable task of developing local work based around their “It started with a party” theme.

Our esteemed founder and ECD Mr Andy Fowler said: “We’ve wanted to work with an iconic spirits brand for a while and Bacardi is exactly that. The heritage they have and the stories that have been collected over the last 150 years are incredibly inspiring.”

The first campaign was shot by Marco Walker with us recreating a party in east london venue Zigfred Von Underbelly.

Throw in one DJ and 30 party boys and girls & we had quite the knees-up. Twelve hours later, the dancefloor was still packed and no-one would leave. A job well done.

The campaign will be run across the UK and Republic of Ireland in press, online and digital outdoor, with this being the first of six executions.

Chin chin.