2010 is the landmark 20th year of the Simpsons, not only is the programme celebrating its ripe old age it is also moving with the times and is now transmitted in HD. So, we were asked by Sky1 to promote the new HD series that is exclusive to the channel.

Months in advance we designed a number of illustrations which involved hero characters interacting with the Sky1 logo and these were submitted to Fox to be re-drawn by Matt Groening’s animation team!

We wanted to connect emotionally with our audience by reminding them that they have grown up with the Simpsons; it is a programme that never seems to wear out. They lighten up the issues of modern life and always make people laugh. And it is even more exciting that the new series brought to you by Sky1 is in HD, as now you can see them better than ever before.

Have a look at the ads below - we’re pretty happy with them!