We’ve been keeping a few things under our (rather excessively large) hat for a while now, but finally we can let one out! Over the last few months we’ve been working with a children’s clothing brand called Brights and Stripes to develop the world’s first interactive clothing for kids.  The T-shirts from their ‘Rainbow‘ range now come to life when a kid stands in front of their webcam on the Brights and Stripes website! Yep. We’re all pretty chuffed with that.

Our clever web geniuses used unique augmented reality technology to develop and produce ‘The Rainbow Story’. All you do is put on the Magic Tee, log on to the Brights and Stripes site, turn on your webcam and watch the animated 3D story come out of the T-shirt. Still flummoxed? Check out the explain-all video.

You can read the full press release here