Behind the Gloves

Everyone who fights in the ring for charity has another story behind their gloves. A story that revolves around being knocked down by the unexpected. We’ve called this the 7th punch. There are 6 punches in boxing. We’ve invented the 7th. The punch no one sees coming and it is this one that hits hardest.

This is the launch film for the 7th punch campaign promoting the Behind the Gloves event in Barcelona in January 27.