The Everything Network

We were tasked with persuading Dutch football fans, who were currently signed up to our competitors, to switch to Ziggo at the start of the new season, with an offer they couldn’t refuse.

By tapping into the passion of football culture, we turned broadband switching into a dream transfer. Fans were invited to make their move to Ziggo during our very own Transfer Window, unlocking all the European football they love while making big money savings.

Fronted by former Ajax, Spurs and Real Madrid star Rafael van der Vaart, alongside Ziggo Sport’s Noa Vahle and Wytse van der Goot, the campaign gave the idea of switching real football credibility.

Live across TV, social, radio, digital and OOH in the Netherlands.