The Always Everything Network

Ziggo wanted us to leave the Dutch nation in no doubt that their network is capable of handling all their connectivity needs. We came up with a long term creative platform with repeatable memory structures, that allows us to build equity around the big idea: The Always Everything Network.

We cast top Netflix actor Elise Schaap, famous for playing comedy characters, as our brand character, playing every person in her own personal broadband metaverse, jumping from broadband use to broadband use in hilariously amusing fashion.

The relaunch campaign played out across 360 media from tv and ooh to digital formats.