Taste the Difference

Brand new work for Fanatics Sportsbook, New York, produced entirely using AI. 

Tasked with de-positioning Fanatics’ largest competitor our campaign communicates the superior rewards consumers get with FanCash, whilst shining a light on FanDuel's rewards-less offering. 

The creative delivers a modern take on the classic Taste Test. A hard-hitting, entertaining, and repeatable structure that allows us to directly call out the competition, whilst the surreal nature of char-grilling iPhones grabs the attention of our audience! ... Fortunately, the taste of FanCash Rewards hits the spot!