Most of us have grown up with Pearl & Dean ads at the cinema. Well, those over the age of 35. But Pearl & Dean don’t get the recognition they deserve as one of the true unsung heros of British cinema, under threat from shiny digital newcomers. To celebrate the heritage of Pearl & Dean we created the story of another unsung hero of cinema, the Tumbleweed Trainer. A woman who has dedicated her life to training tumbleweed to appear in movies exactly as required. “As sumptuous a piece of film-making as you will ever see” said the anonymous made up London film review. It was one of only three UK ads to win a Cannes Film Lion in 2017, despite almost no-one in jury having ever heard of Pearl & Dean. So we guess it’s no longer unsung but it’s still a hero to us and the client.