A tennis court is not a tennis court. It is a stage for female self-expression.

Reframe the global value of WTA rights across Broadcasters and Sponsors. 

An Ai produced multi-layered campaign platform across film, player posts, merchandise and PR that pivoted the whole perception of the WTA, smashed targets, including attracting Mercedes as the new global sponsor for the biggest sponsorship deal in Women’s sport of $500m across 10 years.