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Andy on Paul: Paul is a devoted father of three, a keen table tennis player, and also unfortunately a Liverpool FC supporter as well. Two out of three isn't bad!!

He's an energetic Finance Director, with the ability to multi-task his own role with everyone else's at the drop of the hat. With 14 years experience under his belt, we know we're in safe hands..

Sky Sports F1

An integrated campaign to launch a brand new Sky Sports channel dedicated to F1 and drive subscriptions amongst an audience not used to paying for sport.

Solution

Our insight was that FI fans want to see more than just the race, they want better access, better coverage and an insider's view to heighten the viewing experience.

To prove that F1 on Sky would be 'Like Never Before,' we put the content on a pedestal and shone a light on it. The campaign ran across cinema, TV, outdoor, press, digital and social media and augmented reality mobile activity. The films were designed to build excitement and demonstrate the breadth of Sky's coverage whilst we used interactive media to deepen engagement and drive subscriptions to the new channel.

Results

We exceeded our targets and drove over 3.7million visitors to the microsite. Digital activity achieved a CTR rate of 2% and a conversion rate of 1%, making it Sky's most effective piece of digital response advertising to date. The successful launch of the channel contributed to Sky Sports F1 to be awarded the best F1 Broadcaster Award at F1's global award ceremony.

Street Museum

Taking the Museum out onto the streets.

Challenge

The Museum of London was launching its new London Galleries. We were tasked with engaging digitally savvy Londoners on a shoestring budget, in order to drive people to the new gallery spaces.

Solution

We developed Streetmuseum, an iPhone app that brings the museum’s content onto the streets allowing users to overlay images of historic London over the capital today – taking the museum to the streets and connecting with Londoners in their everyday lives.

Results

A huge hit, the app has now been downloaded over 350,000 times. It generated over £1.4m of PR coverage and tripled footfall to the museum.

It has also picked up numerous awards around the world including a Webby, EPICA Grand Prix, Revolution Effectiveness Gold, Campaign BIG Awards Gold and nominations at D&AD and the Blades.

Street Tag


Challenge

After admiring our Streetmuseum app Channel 4 approached us and asked if we would be interested in producing and app to promote Street Summer, a seasonal programming strand.

Solution

We developed Street Tag, the world’s first augmented reality spray-can, with realistic features and geo-tagging funtions, technology allowed us to create something playful that celebrates engaging with the city. And beyond.

Results

With over 170,000 downloads, the app continues to live as a legacy product for Channel 4, way after the end of the series, and is still gathering steam across the globe. To top it all off, we were the only UK agency to win a Cannes Mobile Lion in 2012.

Join In

Challenge

Volunteering is often seen as the preserve of the old. Something you get told you should do, rather than something fun. Join In tasked us with harnessing the immense goodwill and interest in sport, post Olympics, to get people to volunteer at their local sports club.

Solution

We decided to hero the volunteer and treat all the individuals who play a part in local sport, be that driving the bus, making the tea or doing the finances, as though they are sporting champions.

Results

The campaign reached 9.5 million adults. Our target of 3,200 clubs signing up was smashed. Over 6,000 free events were held attended by 450,000 different people all over the UK.

Capcom

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A multi-media global gaming launch, taking a niche franchise to the mass market.

Challenge

Resident Evil 6 is the latest instalment of Capcom's flagship franchise. We were tasked with launching the game globally across a 9-month campaign period and doubling sales.

Solution

In order to generate universal appeal and stay true to the dark heritage of the franchise, we created a storytelling vehicle that spanned the 9 months, and focused on one simple emotion. Our idea was to ask people what they would do if they faced such an apocalyptic event, if they had "no hope left.

Results

The campaign encouraged a huge amount of interaction with nohopeleft.com and overall, the campaign helped to make Resident Evil 6 the fourth biggest global release of 2012.

Resident Evil 6

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...The first viral film of the campaign hit 200K views in the first 48 hours, featured on hundreds of blogs and twitter feeds and resulted in over 4 million trailer views. The C-virus World Map has had over 100K visits with over 11K people warning their friends of the impending apocalypse. Over 4K people chose to leave their 'Last Goodbyes' and 'Last Wishes', which they reposted across a range of social media channels. To date, over 13.5K people have entered the ARG for the chance to have their DNA preserved.

The game has now launched and we are awaiting sales results.

Resident Evil 6


Back... The two films, Cries For Help and Last Goodbyes were both directed by Pat Holden, who also directs new British poltergeist movie When the Lights Went Out.

Sky Better Effect

Challenge

Due to increased competition, Sky customers were progressively more disengaged with the brand, despite the introduction of a series of new service offerings and innovations.

Creative Idea

We created ‘The Better Effect’ - the psychological and physical effect you feel when receiving the very best customer service from Sky.

Results

Results have exceeded expectation with entrenched brand measures improving by up to 36%.

Dickens Dark London

Following the success of our series of Streetmuseum apps, we embarked on a joint venture with the Museum Of London to push the boundaries of technology and develop the creative product. To coincide with the launch of the museum’s Dickens and London exhibition, we launched a series of interactive graphic novels.

Illustrated by David Foldvari and narrated by award-winning actor Mark Strong, the app was released over the course of the exhibition. The first edition was free with all subsequent editions being sold for £1.49.

The project was a new business model for both parties, with all profits being shared equally between Brothers and Sisters and the museum.

Cafédirect - Made the Small Way

Problem

Cafédirect were Fairtrade pioneers, but as Fairtrade became ubiquitous in their category, it was no longer differentiating or engaging to their Foodie target audience.

Solution

Our insight was that Foodies believe that things produced in a small, artisan way tend to be better quality and taste better. Cafédirect coffee, tea and cocoa comes direct from small growers. “Made the Small Way” is now at the heart of the brand and informs all packaging and communications. Our manifesto film was seeded across digital media and integrated with an overarching sampling promotion designed to prove that the craft behind the brand really did result in a better tasting coffee.

Results

Just 6 weeks into the 3-month campaign Cafédirect's share was the highest it had been in a 2-year period.
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Sky Sports - Goal

Following our series of reportage-style ads for Sky Sports, we launched TV spot Goal to kick off the new Premier League football season.

Devised in close collaboration with Barry Skolnick, Sky’s Creative Director, and directed by Rattling Stick's Ivan Bird, it's the first Sky Sports ad that doesn't feature ANY football. A first.


Couple this with the familiar tones of The Stones' You Can't Always Get What You Want, and you have a moving piece of cinematic, footie loveliness

LighterLife TV Campaign

How we repositioned LighterLife, taking it out of the traditional diet category

Problem:

With 60% of the UK population overweight but only 9% aware of LighterLife we had to make the brand stand out in a market dominated by big players like Weightwatchers.

Insight:

Most people have tried the quick fixes, the ‘three easy steps’, the counting points, and found it doesn’t work because it’s not just what you eat, but the way you think that has to change.

Solution:

We told the full weightloss journey, how it really is, without any of the clichés.

Results: 50% increase in new customers compared to the previous year.

Impulse Case Study


Challenge:

Due to an incoherent social media strategy, Impulse brand was struggling to grow or engage with its target audience

Solution:

Make Impulse the ultimate handbag essential with an nationwide handbag hunt, played out in social media.

Results:

Sales results were exceeded by 33%, had exceptional ad click through (over double the industry average) and Facebook users doubled within five month.


D&AD Case Study

Inspiring creative students with the impact a D&AD yellow pencil has.

Challenge:

The D&AD Student Awards need to stand out as THE award to enter over any other, at a time when students are worrying about getting jobs and getting noticed by future employers.

Insight:

D&AD only award yellow pencils if they think it has truly been deserved not as a matter of course. As such, a yellow pencil is a highly sought after award that veterans in the industry are themselves aiming for, and this makes it the one that creates the biggest impact when it's awarded.

Solution:

We found the most arresting visual way to get the students attention and demonstrate the power of yellow. Visuals were developed by Myoshka.

Results:

We are awaiting campaign results, however in the mean time, the posters have proved so engaging that they have been stolen by students at some colleges.


Brothers and Sisters


+44 (0)20 7199 3100
hello@brothersandsisters.co.uk

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Beccy Roberts beccy@brothersandsisters.co.uk

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London
EC1R 0AT