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Screen it all before?

Jules Coetzee writes: Our regular boardroom art installation has been refreshed to feature the photos of Henrik Knudsen. This particular exhibition features a selection of famous film locations, dubbed – unsurprisingly – On Location. We’ve got 24 of the fellas hanging up in the office with a small competition to identify as many as possible [...]

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iPad imaginarium does in collective heads

Jules Coetzee writes: Shilo Shiv Suleman has dreamt up an interactive iPad book that unites technology with the magic of imagination. While children typically rely on films and animation for entertainment these days, the Koya app aims to get them out of their room and into dreamland. It’s a storytelling device that connects people and uses [...]

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The Great British summer of sport

Our latest TV ad for Sky Sports launched this weekend. Profiling this unique summer of sporting joy, it features some of Britain’s best sporting heroes as they prepare for their events. Shot by Ivan Bird and our very own Harris, the spot was conceived by Ivan, Sky Creative Director Barry Skolnick and our good selves. [...]

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Start of the Season

Continuing our campaign of engagement, our film for the start of the football season was designed to bring to life the benefit of watching football in high definition.

Our knowledge of football led us to make something visceral and emotional and raw, capturing the essence of watching football for real fans.
Devised by Sky Creative Director Barry Skolnick, this has been the single most positively received Sky ad of 2011.

Channel 4 contacted us after seeing Streetmuseum asking if we'd be interested in producing something to promote Street Summer, a seasonal programming strand.

In a year, a lot had changed. A new iPhone on the market, better tech, more experience on our part.

So we set about the world's first augmented reality spray-can. Again, a new approach to marketing. Creating something playful that celebrates engaging with the city and beyond.

Tasked with engaging digitally savvy Londoner’s on a shoestring budget, we developed Streetmuseum, an iPhone app which allows users to overlay images of historic London over the capital today – taking the museum to the streets and connecting with Londoners as they go about their every day lives.

A huge hit, the app has now been downloaded over 300,000 times and generated over £1m of PR coverage, tripling footfall to the museum and creating a legacy product that can be adapted and developed over time.

It has also picked up numerous awards around the world including a Webby, EPICA Grand Prix, Revolution Effectiveness Gold, Campaign BIG Awards Gold and nominations at D&AD and the Blades.

Following the success of our series of Streetmuseum applications, we have embarked on a joint venture with the Museum Of London to push the boundaries of the technology and develop the creative product.

Dickens: Dark London is a series of interactive graphic novels to coincide with the launch of the museum’s Dickens and London exhibition.

Illustrated by David Foldvari and narrated by award-winning actor Mark Strong, the app will be released over the course of the exhibition. The first edition is free with all subsequent editions being sold for £1.49.

Sky Go was ready to launch a new platform, which would change the way people consume live TV. A mobile app that allows the customer to watch live sport on up to four screens, including mobiles, tablets and PC’s.

With sport, you never know when something dramatic will happen. What sports fans want more than anything else is the certainty of not missing a thing. With Sky Go you can take that sport with you, fans can watch live sport without being tied to the TV. Our solution lay in a stylised, visual demonstration of that portability.

In just 6 months, Sky Go has reached 2.4m downloads, equal to one half of Sky Sports subscribers, way ahead of target - to reach 2 million over three years.

Working with Sky Creative Director Barry Skolnick, we recently launched a new campaign to promote the launch of its dedicated Sky Sports Formula 1 channel.

This campaign is all about bringing Formula 1 to life, targeting new and existing audiences. It includes TV, outdoor, press, digital and social media, and will run for the rest of the season to reinforce that the race is only part of the story on Sky Sports F1 HD.

Sky is constantly innovating to make their customers’ lives easier, however, they have never explicitly communicated this.

Our brief was to build on Sky’s philosophy ‘Believe in Better’. We created ‘The Better Effect’. A campaign which makes people aware of the physical effects Sky’s benefits and initiatives can give you.

The first wave of results shows brand measures have improved by 25%.

One of the most anticipated launches in the world of gaming, Capcom challenged us with creating the ultimate tease and engagement campaign.

Starting with the eagerly anticipating fanboys, the early phases of the campaign kept the consumers completely in the dark about the source. Gradually releasing elements, beginning with a disturbing viral and the unbranded site nophopeleft.com

The teaser film was seen by over 200,000 viewers in the first 48 hours, and featured on hundreds of blogs and Twitter feeds. The website also enjoyed 340,000 page views in the first 48 hours, resulting in over 4million trailer views on the Resident Evil YouTube channel.











Kevin Brown writes:

"Jules is Brothers and Sisters' third ever sibling. Without Jules, there would be a big, eccentrically-dressed hole in this place.

She is its beating heart and has mental clothes. What's not to like?"