Grenfell x Nike Dream Carriers

We don’t believe the size of your dreams should be limited by where you come from.

So we asked the children of the estate surrounded Grenfell tower to sketch, write or doodle their big dream for their life.

They ranged from career dreams like wanted to be a lawyer, a vet, or the world’s first astronaut singer, to emotional dreams like moving their mum into a bigger house or world justice.

We then designed the new Grenfell Athletic FC x Nike replica shirt out of those beautiful and powerful dreams, and it became available to buy on Kitlocker.

Fans who bought the shirt and the players of Grenfell Athletic all became Dreams Carriers, taking those precious dreams out into the world, making them visible and manifesting them.

Because the more people who see them, the more chance they will come true.

But we didn’t stop there.

Using Brothers & Sisters network, we arranged mentoring programmes for the 5 kids who we photographed as part of the launch, with a top law firm, vet, estate agent and record company.

So the club benefitted from the shirt sales and the local kids got a step closer to their dream coming true.