Sky Q  Idris Elba

We invented the very long running Sky TV campaign, starring Idris Elba as the most aspirational and relatable fan of a great TV watching experience.

The campaign was original meant to run for 3 years and is still running today 10 years later.

We chose Idris because he uniquely appeals to both men and women in equal measure.

He has the ability to communicate quite hard working product messages in a really charming and loveable way.

This particular campaign for the launch of Sky Q was the most intimate window into Idris’s life, seeing how the ease and flexibility fitted into Idris’s busy family life.