WBAC Just Sold My Car

The Problem:

We Buy Any Car’s brand perception had transformed from untrustworthy to a well-loved and trusted brand thanks to our partnership with Phillip Schofield. However the time had come for the brand to refresh and become more relevant to a younger audience who are digital and social natives and the growing future audience for selling a car online.

The Solution:

We needed to speak to this younger, socially savvy audience in a language they understand, so who better to launch We Buy Any Car’s new campaign “Just Sold My Car” than TikTok star Mufasa, who’s viral TikTok dance video has amassed more than 10.3 million views and song

“It’s Friday Night” more than 800 million listens on Spotify.

We came up with our own take on the original catchy song and introduced a few other characters too, all of whom had just sold their car with We Buy Any Car and couldn’t help but celebrate!

Results:

The campaign has just launched so stay tuned for the results, but we’re pretty sure this song is going to get stuck in a few heads in 2023…