BROTHERS & SISTERS was founded in 2005, by Andy, leaving his secure job as Creative Director of Sky to start his own creative venture. Andy grew up at Sky with every single creative idea needing to be both stunningly entertaining and popular with the real people of Britain but also drive business sales.

That culture remains true today.

Industry heavyweight Matt joined as CEO in 2014 after running companies for some of the worlds greatest ad agencies, BBH, BETC, TBWA and Modernista! 

In 2019 Brothers & Sisters announced they would adopt the status of a Not For Profit company and dedicate excess profits to doing good. The first agency of its kind in the world. Since adopting Not For Profit status Brothers & Sisters have invested over a million pounds of value into Grenfell Athletic FC to help give opportunities and hope to the people of the Grenfell community. 

Chief Strategy Officer Maria McHugh joined the leadership team in early 2024 having previously worked at BBH, Fallon and Y&R in New York and Head of Strategy at Iris.

Brothers & Sisters ethos is that companies only become great if they provide the environment for every employee to find their own version of great. We empower and trust our people to find their greatness and to mould and shape both their own world and the wider world beyond to be the best version of living we can all manage.

We are fully invested in our Clients businesses and pride ourselves in loving what their customers love, not just quickly walking in their shoes. 

We are big upstream thinkers who understand that campaigns are for now but brands are forever. We don’t just build famous campaigns we build brands into people’s lives so they are loved, used and contributing to making lives a little bit better.